Independent Wellness Category
Herbal Wellness Pouches.
Nicotine-free, always.
A standalone oral-pouch category built for the shelves that don't want nicotine at all — wellness retailers, tea shops, organic stores and gym counters. No nicotine. No tobacco. No TPD. Just a clean, flavoured pouch your customers can pick up without a second thought.
A category of its own
Not a "nicotine alternative." Herbal wellness pouches stand alone — no comparison to tobacco, no regulatory shadow, no age-gate baggage at the counter.
New shelves are opening
Wellness shops, tea merchants, organic grocers and gym retail all want a pocketable, nicotine-free product. Most haven't listed one yet.
Private label ready
Your brand, our compliant blend. Wellness copy only — no medical or therapeutic claims, so it stays sellable across EU markets.
The Wellness Line
Three blends. One clean format.
Each pouch is a flavoured, plant-based moment — positioned as lifestyle wellness, never as a remedy. MOQ 300 cans; private label from 500.
Peppermint & Green Tea
A cool, clean lift for the middle of the day. Crisp peppermint over a light green-tea base.
View blend →Chamomile & Licorice
A calm, quiet pause. Soft chamomile rounded with a touch of licorice root.
View blend →Ginseng & Tea Leaf
A clear, steady moment for work and study. Ginseng over a clean tea-leaf base.
View blend →Why resellers are adding it
The pouch format, without the nicotine conversation
Oral pouches are already an educated category in Europe — but most of the shelf is nicotine. Retailers who don't want to touch nicotine, age-gating or TPD paperwork still see demand for a pocketable, flavoured product. Herbal wellness pouches fill exactly that gap.
Because there is no nicotine and no tobacco, the product sits outside TPD and most national nicotine-product law. That means simpler listing, no per-country notification lead time, and a product your staff can hand over without a compliance script.
Positioning guardrails. Sold as a lifestyle wellness product. No therapeutic, cessation or medical claims — on pack or in your copy.
Buyer responsibility. Resellers remain responsible for local labelling and sales-channel rules; we supply documentation to support that.
Compliance pack. Ingredient statement, MSDS and labelling guidance ship with every order.
Real buyers, real words
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