About PouLux
A compliance-first supply desk for resellers who'd rather not gamble.
We exist for one customer: the EU distributor, shop and brand that wants reliable, compliant wellness product supply — without the surprises.
Caro Chen
Founder, PouLux
A trader first, a brand second.
For over a decade, Caro Chen has built cross-border B2B businesses — from sourcing and private-label manufacturing in China's manufacturing belts to serving distributors and retailers across Europe. The lesson, repeated in every category, was the same: resellers don't fail because demand is low. They fail because supply is unreliable, paperwork is missing, and "compliant" turns out to mean "we'll see."
PouLux was started to close that gap for the wellness categories Caro knows best — nicotine pouches, herbal pouches and pod hardware. Not as another faceless marketplace, but as a supply desk: a small, accountable team that quotes fast, sources from vetted factories, and treats EU compliance (TPD, ISO, labelling, DDP) as the product, not an afterthought.
We are deliberately not the cheapest. We are the desk you can put in front of a customs officer. That is the promise Caro built PouLux to keep.
What we do
Four things we are good at, and only those.
Compliant sourcing
Vetted factories with ISO/GMP discipline. TPD-aware nicotine pouch production. Full documentation on request.
Private label
Your brand, your recipe direction, your can. From white-label to full OEM with design support.
Fast, clear quotes
A real quote with MOQ, lead time and DDP terms — usually within one working day, not a week of silence.
EU logistics
DDP to your warehouse so customs and VAT are solved before the box moves, not after.
Countries served
Quote turnaround
Lowest MOQ unit
EU express shipping
Our stance
Wholesale only. Compliance by default. No consumer sales.
PouLux supplies verified business buyers aged 18 and over. We do not sell to individual consumers, and we will not help a buyer skip the compliance their own market requires. That discipline is why distributors stay.