Herbal Wellness Category
Zero nicotine.
Zero restrictions.
Energy and calm herbal pouches — no nicotine, no tobacco, no CBD. A fully legal entry to the pouch format for your shelves.
Want the full wellness angle? Explore the Herbal Wellness category →
Zero nicotine, zero tobacco
Caffeine-based energy and botanical calm blends — outside TPD, fully legal across the EU.
White space in wholesale
Herbal pouches are still new to EU wholesale — early stockists build the category.
Private label ready
Clean can design, your branding. Wellness copy only, no medical claims.
The Herbal Line
Clean legal entry to the pouch format.
Herbal Energy Pouches — Caffeine Blend
Wholesale from 300 units · Price on request
Request a quote →Herbal Calm Pouches — Botanical Blend
Wholesale from 300 units · Price on request
Request a quote →No nicotine, no tobacco. Products contain no nicotine, no tobacco and no CBD in any formula.
No medical claims. Positioned as a wellness lifestyle product. No therapeutic or cessation claims.
EU placement. Non-tobacco, non-nicotine products fall outside TPD; resellers follow local labelling requirements.
Buyer responsibility. Resellers remain responsible for local labelling and sales regulations.
Buying guide
Sourcing herbal pouch wholesale
Herbal pouches carry none of the nicotine or tobacco restrictions — a clean legal entry to the pouch format. Energy blends are caffeine-based; calm blends are botanical. Wellness positioning only, with no medical claims, which keeps the line EU-safe across markets.
Private label starts from 500 cans. The table below summarises the commercial parameters; samples are available so you can verify the blend before committing.
| Parameter | Wellness line |
|---|---|
| Standard MOQ | 300 cans |
| Private-label MOQ | 500 cans |
| Blends | Energy (caffeine) / Calm (botanical) |
| Format | 15- and 30-pouch cans |
| Claim policy | Wellness only — no medical claims |
Beyond the pouch
Add a tea-vapor line to your shelf
The same botanical story, now in a refillable vapor format — nicotine-free, TPD-free private label built for wellness and tea retail.
Explore tea-vapor private label →Buying nicotine-free herbal pouches wholesale
Nicotine-free herbal pouches are the line buyers ask for when they cannot or will not list nicotine: convenience retail, pharmacies, wellness shelves and travel retail. Four SKUs cover energy, calm, sleep and focus — all tobacco-free and nicotine-free, so in most EU markets neither age verification nor TPD notification applies. Minimum order is 300 units per SKU.
Because these products carry no nicotine, the range opens categories that nicotine pouches cannot reach — but the claims you can make are still limited by law. PouLux makes no medical, therapeutic or cessation claims for any product, and we advise buyers to keep shelf copy to taste and format. Private label is available from 300 units.
Frequently asked — herbal
Are herbal pouches legal across the EU?+
Yes — non-tobacco, non-nicotine products fall outside TPD. Resellers follow local labelling requirements.
Do they contain nicotine, tobacco or CBD?+
No. Energy blends are caffeine-based; calm blends are botanical. No nicotine, no tobacco, no CBD in any formula.
What flavours are available?+
Two lines: Energy (caffeine blend) and Calm (botanical relax blend). Each available in 15-pouch and 30-pouch cans.
Are medical claims allowed?+
No. Wellness positioning only — no medical, therapeutic or cessation claims. Documentation pack included.
Quote the Herbal Line in 24h
Tell us your volume and target market — we reply with pricing and DDP terms the same working day.
Request a Quote